ʻŌlelo Hawaiʻi is the kani of our ‘āina, the leo of our kūpuna and the pana of our lāhui. Kui Leo exists to normalize ‘ōlelo Hawai‘i in everyday life — in homes, schools, businesses, and communities found throughout our pae ‘āina and around the honua (world) — so that our language is not just celebrated, but is spoken and heard daily and that it is living, thriving and growing!

• To protect the purity of this vision so that it remains grounded in ‘ōlelo, leo and aloha.

• To engage partners and businesses with transparency and clarity, always returning to the original intent: to hear ‘ōlelo Hawai‘i spoken more freely and frequently.

• To collect and record stories, build data, and ʻike that reflect the growth of this movement — not as a measure of ownership, but as evidence of our collective strength and growth.